With social media, vlogging and advertising making the bulk of marketing plans, is blogging still relevant for businesses?
The short answer is yes. A business blog, when done right, can be the most valuable piece of real estate you can have on the internet.
Regardless of the industry you are in, maintaining an active blog can help improve your bottom line. Here are the reasons why you should have a blog for your website.
Blogs Help You Improve SEO
Regular articles added to your website can help improve the search engine results of your targeted keywords. This is especially true in competitive markets where just having a website alone will not help you reach the first page of search results.
For example, let’s say you run a cosmetic surgery clinic in Dubai. You want to rank for “cosmetic surgery dubai”, “nose job dubai”, “lip filler dubai” and a few other keywords. If you just have a website, the chances of you ranking for all the relevant keywords are not very good.
Now if you have a maintain a business blog, you are able to constantly produce content with the keywords you want to target. Now instead of having maybe two pages with your target keyword, you now have multiple ones. This helps improve the visibility of your website pages in Google.
The more pages you have on Google search results, the better it is for you to get results for your website. Simple as that. With blogging, you are able to improve, dominate and maintain your search engine visibility for a long period of time.
Blogs Can Help Drive Sales
Did you know that blogs can act as a sales funnel? In fact, a well maintained blog with informational and promotional content can become the leading driver of sales from your website. B2B companies with a blog receive more leads than those that don't.
In the B2C market, 47% of buyers consume content before making a purchase. So regardless of your industry, a good blog can help visitors become engaged users and eventually customers.
For example, let’s say you are searching for a cosmetic surgery clinic in Dubai on Google. You find the link “Things To Know Before Getting Cosmetic Surgery In Dubai” interesting, so you decide to click on it. You skim through the article and find valuable information. Right in the end, the call to action from the surgery clinic convinces you to make the call.
What this article has done is that it has mapped the consumer journey from being a mere visitor to a potential customer. This piece of content helped build trust around the brand and convinced the reader to book an appointment.
Blogs Give Your Brand A Voice
One of the best ways to stand out from the competition is blogging. Almost every business in your sector has a website. However, not every website has a blog. This gives you the chance to stand out when people are searching online for services which you provide.
Regular blog posts give you a valuable resource which you can share on your social media and email newsletters. You can advertise your blog posts on social media to drive highly targeted traffic to your website. Further, you can post your blog posts on other, more popular websites to increase the reach of your content and eventually drive more results.
Perhaps what blogging does the most is build a reputation around your brand. By using the right content, you can establish your business as an authority in your market. In the long run, this helps drive engagement, sales, customer experience and eventually referrals.
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