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Augmented Reality

At Meercado, we develop augmented reality (AR) experiences tailored for niche business verticals.
We work with 3D modeling and 3D animation, facial recognition, and marker-based and markerless tracking.

Augmented reality is the technology that expands our physical world, adding layers of digital information onto it. Unlike Virtual Reality (VR), AR does not create the whole artificial environments to replace real with a virtual one. 



Some also call it to image recognition, as it requires a special visual object and a camera to scan it. It may be anything, from a printed QR code to special signs. The AR device also calculates the position and orientation of a marker to position the content, in some cases. 



A.k.a. location-based or position-based augmented reality, that utilizes a GPS, a compass, a gyroscope, and an accelerometer to provide data based on user’s location. This data then determines what AR content you find or get in a certain area. 

Projection-based AR.

Projecting synthetic light to physical surfaces, and in some cases allows to interact with it. These are the holograms we have all seen

in sci-fi movies like Star Wars. It detects user interaction

with a projection by its alterations.

Superimposition-based AR. 

We empower your business with precise maps and navigation apps. You can request any type of a map app with offline and GPS capabilities: maritime, traffic, geographical, 3D and more.

   Other potential areas for AR         include:

  • Education: interactive models for learning and training purposes, from mathematics to chemistry.

  • Medicine/healthcare: to help diagnose, monitor, train, localize, etc.

  • Military: for advanced navigation, marking objects in real time.

  • Art / installations / visual arts / music.

  • Tourism: data on destinations, sightseeing objects, navigation, and directions.

  • Broadcasting: enhancing live events and event streaming by overlaying content.

  • Industrial design: to visualize, calculate or model.

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